• Blockchain and Web3
  • Conversational interfaces & conversational commerce
  • Augmented reality
  • E-commerce marketplaces
  • Search & discovery
  • Serverless computing



  • Surveys
  • Customer interviews
  • Target / prospect interviews


  • Project based ownership of a product objective
  • Proof of concept MVP projects
  • Wireframes & mockups
  • Design sprints


  • Customer journey & value chain mapping
  • ODI / jobs to be done analysis
  • Competitive analysis


  • Customer segmentation
  • Product messaging
  • Integration / developer evangelism and outreach
  • Content marketing

Selected Products

Layer Conversation Design System

As product owner the Layer Conversation Design System (CDS), I oversaw everything from research, spec, design, build, test, iterate etc. Worked hand in hand with design team and the Experience Development Kit (XDK) team to create a Sketch library counterpart to Layer’s UI Kits for customer design and engineering teams.

Drizly marketplace & search

As the product manager responsible for retention, I worked with a team of designers and engineers to build a customer experience to enable Drizly’s transition from a single-store delivery service into a multi-store alcohol marketplace for bigger selection and fulfillment options. Made massive changes to the customer experience to enable the shift, including a new faceted search interface, checkout and redesigned product pages. Ran ongoing in-person and remote user testing program to support the fairly large project (~6 months).

Full Time Work

Senior Product Manager – Search & Recommendations at MultiChoice

  • Lead content discovery product development for DStv Now, Showmax and DStv set top box environments

Product Manager at Layer

  • Product owner for UI experiences, third party integrations and design system
  • Drove roadmap and prioritization decisions in product focus area
  • Worked with design and client/UI engineering to deliver unified UI components across all platforms and design tools

Product Marketing Manager at Layer

  • Product messaging and positioning
  • Created content
  • Sales enablement
  • Conducted product alignment and education efforts

Product Manager at Drizly

  • Conducted interviews, usability tests, and focus groups to capture user needs.
  • Managed design, testing and iteration of a new checkout and faceted search experience
  • Prioritized bugs and UX improvements against strategic business objectives on a daily basis.
  • Wrote product requirements, wireframed new features, and ran cross-functional design sprints.

Founding team at HeyNow Messenger

  • Defined product vision, managed sprint schedule, and conducted interviews and usability tests
  • Crafted beta and GA launch strategy, including booking app demo opportunities and blogging
  • Created investor decks, incubator applications and other key documents (accepted by PayPal Start Tank)
  • Reviewed API documentation and created mockups/wireframes for 3rd party integrations with Spotify, Giphy and Embedly

Associate Consultant at Topline Strategy Group

  • Advised clients on market sizing, NPS management, and product roadmap validation
  • Executed growth strategy consulting projects for enterprise technology clients (SaaS, dev tools, hybrid cloud computing)
  • Used surveys & interviews of C-level executives to develop actionable insights for clients