Interests
- Conversational interfaces & conversational commerce
- Augmented reality
- E-commerce marketplaces
- Search & discovery
- Serverless computing
Consulting
Available for consulting arrangements up to 20 hours per week. Contact for availability and rates.
Research
- Surveys
- Customer interviews
- Target / prospect interviews
- NPS/CSAT
Product
- Project based ownership of a product objective
- Proof of concept MVP projects
- Wireframes & mockups
- Design sprints
Strategy
- Customer journey & value chain mapping
- ODI / jobs to be done analysis
- Competitive analysis
Marketing
- Customer segmentation
- Product messaging
- Integration / developer evangelism and outreach
- Content marketing
Selected Products
Layer Conversation Design System
As product owner the Layer Conversation Design System (CDS), I oversaw everything from research, spec, design, build, test, iterate etc. Worked hand in hand with design team and the Experience Development Kit (XDK) team to create a Sketch library counterpart to Layer’s UI Kits for customer design and engineering teams.
Drizly marketplace & search
As the product manager responsible for retention, I worked with a team of designers and engineers to build a customer experience to enable Drizly’s transition from a single-store delivery service into a multi-store alcohol marketplace for bigger selection and fulfillment options. Made massive changes to the customer experience to enable the shift, including a new faceted search interface, checkout and redesigned product pages. Ran ongoing in-person and remote user testing program to support the fairly large project (~6 months).
Full Time Experience
Product Manager at Layer
- Product owner for UI experiences, third party integrations and design system
- Drove roadmap and prioritization decisions in product focus area
- Worked with design and client/UI engineering to deliver unified UI components across all platforms and design tools
Product Marketing Manager at Layer
- Product messaging and positioning
- Created content
- Sales enablement
- Conducted product alignment and education efforts
Product Manager at Drizly
- Conducted interviews, usability tests, and focus groups to capture user needs.
- Managed design, testing and iteration of a new checkout and faceted search experience
- Prioritized bugs and UX improvements against strategic business objectives on a daily basis.
- Wrote product requirements, wireframed new features, and ran cross-functional design sprints.
Founding team at HeyNow Messenger
- Defined product vision, managed sprint schedule, and conducted interviews and usability tests
- Crafted beta and GA launch strategy, including booking app demo opportunities and blogging
- Created investor decks, incubator applications and other key documents (accepted by PayPal Start Tank)
- Reviewed API documentation and created mockups/wireframes for 3rd party integrations with Spotify, Giphy and Embedly
Associate Consultant at Topline Strategy Group
- Advised clients on market sizing, NPS management, and product roadmap validation
- Executed growth strategy consulting projects for enterprise technology clients (SaaS, dev tools, hybrid cloud computing)
- Used surveys & interviews of C-level executives to develop actionable insights for clients
